Tracee Ellis Ross Launches Her Own Hair Care Brand For Curly, Coily and “Tight” Textures

Tracee Ellis Ross is finally bringing to fruition a dream she had over 20 years ago!

Tracee announced on her Instagram that she is launching her new line of hair care products called Pattern Beauty. It’s aimed at helping women with curly, coily and tight hair patterns meet their hair care needs.

She said:

“Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair.⁠⠀Pattern Beauty” is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all. ⁠⠀

I’m definitely excited to see Tracee Ellis Ross bring another one of her dreams to fruition. I loved her character on “Girlfriends” and I love what I see of her real life character on social media. She seems to be such a funny, fashionable woman.

And I love that she’s creating hair products that are large and affirming to women, such as myself, who definitely need more than a spoonful of conditioner.

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Will you be trying Pattern Beauty?

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