Kylie Jenner Tries To Compete With Rihanna By Releasing 30 Shades of Concealer for Dark Skin Tones

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It looks like Kylie Jenner is trying to compete with Rihanna’s Fenty Beauty collection with her own 30 shades of ‘skin concealer’.
Kylie announced on her Kylie Cosmetics instagram account tonight that she is releasing 30 shades of skin concealer as part of her “silver series”. The 30 shades of concealer are similar to Rihanna’s Fenty Beauty foundation, except Rihanna’s has more options for deeper skin tones.
Although they are concealers, Kylie instructs people to wear her ‘skin concealers’ like foundation, which makes me think she’s trying to compete with Rihanna.